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TrueNorth COO Matt Rathje featured on Second in Command Podcast

At TrueNorth, we believe strong leadership and organizational health are essential to delivering on our mission: protecting and maximizing our clients’ assets, resources and opportunities. That’s why we’re proud to share that our Chief Operating Officer, Matt Rathje, was recently featured on the Second in Command Podcast, hosted by Sivana Brewer.

In this episode, Matt reflects on his journey at TrueNorth — from starting in payroll and claims management to helping scale our firm from a local business to a $165M insurance and professional services organization. He shares how we’ve worked to balance structure, culture and human leadership while navigating rapid growth and industry change.

What You'll Learn

  • How TrueNorth’s leadership transition inspired a unified executive vision
  • Practical strategies for building clarity and accountability through Relatable Impact Metrics (RIMs) and Relatable Impact Objectives (RIOs)
  • Why organizational health matters — and how frameworks like Patrick Lencioni’s Table Group have shaped our approach
  • Insights on fostering trust, avoiding “artificial harmony” and structuring meetings that drive results
  • Lessons from leading through adversity, including the 2020 derecho and COVID-19

🎧 Check out the full episode here: 

Resources Mentioned in the Episode

  • The Apple Experience - Carmine Gallo
  • Unreasonable Hospitality - Will Guidara
  • Meetings Suck - Cameron Herold
  • The Five Dysfunctions of a Team - Patrick Lencioni

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