"Profit will determine who exists. Technology will determine who competes. Quality will determine who grows. People will determine who wins."
- TrueNorth Founding Principals, 2001
When TrueNorth's founding principals formed TrueNorth in 2001, we created a philosophy describing what we believed would best determine our path to success. These words have become our 'compass,' guiding us toward our 'true north.' After 15 years, this philosophy still remains at the heart of what we do.
For the second year in a row, we are grateful to share our annual report with you and look forward to continuing our journey with you in the future.