TrueNorth Unveils Strategic Enhancements to IC Ecosystem Driving Value for Fleets and Independent Contractors
posted by TrueNorth Companies on Thursday, December 5, 2024
(Cedar Rapids, Iowa | December 5, 2024) - TrueNorth, a leading innovator in Transportation Risk Management, announces key advancements to its Independent Contractor (IC) Ecosystem. TrueNorth’s IC Ecosystem is a suite of cutting-edge tools designed to empower motor carriers and support their IC networks with seamless integration, operational efficiency, and tools for growth. With truck driver parking, retention, and operational efficiency identified as top industry challenges by the American Transportation Research Institute’s (ATRI) 2024 Top Industry Issues Report, TrueNorth is addressing these needs with innovative solutions tailored to industry demands.
“At TrueNorth, we understand that drivers are the backbone of the transportation industry,” said Chris Gulker, EVP of Transportation at TrueNorth. “Our IC Ecosystem is designed to adapt and grow alongside industry needs, helping our clients attract, retain, and support independent contractors in an increasingly competitive landscape.”
Key Enhancements in TrueNorth's IC Ecosystem:
1. Discounted Truck Parking Through Outpost Partnership
TrueNorth’s partnership with Outpost provides fleets and ICs access to 10,000 secure parking spaces across the U.S., featuring advanced technology, 24/7 security, and flexible booking options.
Why This Matters: Fleets can offer cost-effective, secure parking solutions for Independent Contractors, supporting safety and convenience on the road.
2. OverDrive Integration to Streamline Onboarding
Seamless integration with leading recruitment platforms automates insurance data transfer, reduces manual inputs by 90%, and simplifies onboarding for ICs and carriers.
Why This Matters: Motor carriers can efficiently grow IC capacity by reducing administrative tasks and providing a smoother, faster onboarding experience.
3. Expanded Health Coverage with Delta Dental and Vision
Enhanced access to the largest networks of dental and vision providers in the U.S., supporting health and wellness for ICs at competitive rates.
Why This Matters: Comprehensive coverage helps attract top talent, promotes contractor health, and reduces turnover costs.
4. IC Personal Financial Wellness Program
In a first of it’s kind, TrueNorth has developed a program to support ICs with personal financial education, budgeting & investing tools, and short-term loans to improve stability and cash flow during market challenges.
Why This Matters: This program helps ICs stay operational, boosting retention, safety performance and reliability while removing motor carriers from direct lending.
Supporting the Industry with Innovation:
These enhancements reinforce TrueNorth's commitment to leading transportation risk management. By innovating across its IC Ecosystem’s core pillars—Business Services, Business Insurance, and Health Insurance— TrueNorth empowers clients to improve driver support, streamline operations, and stay competitive in a rapidly changing industry.
Media Contact:
Manny Hoyt
Director of Growth Marketing
TrueNorth Companies
mhoyt@truenorthcompanies.com