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Reduce Turnover and Improve Independent Contractor Health with TrueChoices

posted by TrueNorth Transportation on Thursday, February 27, 2025

TrueNorth’s Independent Contractor Fleet Ecosystem is a suite of cutting-edge solutions designed to empower motor carriers and support their IC networks with seamless integration, operational efficiency, and tools for growth.   

As part of the ecosystem, TrueNorth offers TrueChoices, a personal insurance program designed exclusively for independent contractors. Motor carriers can facilitate this program to help boost retention and save up to $8,234 per independent contractor¹ in annual replacement costs. 

Challenges independent contractors face

Due to their unique working conditions involving prolonged hours sitting and irregular sleep schedules, truck drivers are at a higher risk for various diseases including diabetes and obesity. This means proper health care is especially important to them – but it can be a challenge to obtain as an independent contractor.  

Motor carriers are unable to offer traditional health and wellness benefits to independent contractors due to employment classification regulations.

A solution for independent contractors

TrueChoices offers motor carriers a way to facilitate a personal coverage program to independent contractors without direct involvement in the program, removing the motor carrier’s misclassification risk. 

It offers competitive, stable rates for medical and ancillary benefits including:  

• Life 
• Health 
• Accident  
• Critical Illness 
• Dental & Vision 
• Disability 

TrueNorth is continuously improving the program. Last year, we announced enhancements to the program including dental and vision coverage with the largest vision network in the U.S., leading dental savings, and no waiting periods. 

Benefits to Motor Carriers:

✅Attract Top Talent: Gain a competitive edge in recruitment and stand out in a competitive market
✅Boost Loyalty & Retention: Independent Contractors value stability that address their needs
✅Improve Productivity: Healthier independent contractors are more focused and more efficient
✅Save Money: By retaining independent contractors you can avoid replacement costs 

Proven success with TrueChoices

Our clients have experienced the benefits of facilitating TrueChoices first-hand. One motor carrier experiencing high driver turnover deployed TrueChoices to improve retention and add a recruiting tool. In their fourth year of facilitating the program, the motor carrier:  

• Reduced turnover by 51%²
• Retained 264 independent contractors annually²
• Saved average replacement cost of $8,234 per IC, totaling $2.1 million per year¹ 

Download the full TrueChoices case study:

Sources:

¹ How much does truck driver turnover cost?, https://www.centerlinedrivers.com/resources/how-much-does-truck-driver-turnover-cost/

² TrueChoices Case Study