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TrueNorth: a vision with you in mind

posted by TrueNorth Companies on Friday, July 29, 2016

A World from TrueNorth CEO Duane Smith

A word from Duane Smith, CEO of TrueNorth Companies...

Since 2001, TrueNorth has focused on providing sound unwavering direction for our clients, employees, and market partners. Building upon our heritage, we provide a dynamic entrepreneurial operating platform that promotes a best-in-class experience. Our model has enabled us to more than quadruple our sales and expand our presence to over ten locations throughout the nation. 

Today, TrueNorth will come together to celebrate our growth and collectively look to the future. The growth-oriented goals we've made allow us to reinvest in innovation, better support our team, provide top-notch customer service to our clients and enjoy an advantage with insurance carriers. At TrueNorth, we believe that "people will determine who wins." Our ability to attract the best in our industry has led to a team of specialists that work collectively to help our clients protect and maximize their assets.  

At TrueNorth, our vision is to set the industry standard for excellence, transform the lives of everyone we encounter, and build an enduring legacy for our families and the communities we serve.

We know our clients face great risks and big opportunities. They seek leadership, integrity and real results. We meet these needs by providing innovative strategies and a personal connection to those we serve. Whether you're an individual or a business, our integrated platform of risk managment, employee benefits, and financial strategies creates a multifaceted approach to address today's ever-changing complexities.

TrueNorth has a big vision - we invite you to be a part of it.  Please contact our team and let us know how we can best serve you.


Duane J. Smith

President/CEO | TrueNorth Companies

About Author


TrueNorth is the largest insurance and financial services firm of its kind based in Eastern Iowa. Today, our dedicated staff consists of over 350 colleagues and is organized so each becomes a specialist in their respective practice areas. This collaboration offers our clients a coordinated approach to risk management, insurance services and financial strategies. 

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