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Keys to Creating a Culture of Safety

posted by TrueNorth Risk Management on Wednesday, March 20, 2019

TrueNorth Culture of Safety

Organizations typically determine fault for workplace accidents on one of two underlying issues: the company's failure to establish an appropriate safety protocol or their inability to successfully implement a safe culture. 

To successfully adopt a zero-claim mentality in the workplace, it's important to implement a holistic strategy that empowers the organization to manage progress and track results. The following are the best practices for addressing these issues, and how TrueNorth partners with clients to create an effective culture of safety.


In the book, "Zero Trends: Health as a Serious Economic Strategy" author Dee Edington claims that by implementing a culture of wellness, organizations can prevent a sick population from becoming sicker. His philosophy pairs cultural best practices with proven procedures to drive down costs and improve company morale. Although Edington applies his approach to the healthcare industry, we can show the method also may improve workplace safety.

As Edington notes, "...even if you do get somebody to change, you put them back in the same environment and they go right back to doing what they were doing before." His book introduces five pillars that, when applied collectively, encourage organizational change.

  1. Senior leadership. Establish goals and objectives through a mission statement and key areas of focus.
  2. Operational leadership. Align the workplace with a common vision.
  3. Promote self-leadership. Create winners.
  4. Reinforce culture. Reward, recognize and sustain progress among employees.
  5. Quality assurance. Outcomes drive strategies. Be sure to track progress.

Success Story

"TrueNorth has helped us figure out how to confront incidents and learn from them in a meaningful way."

- Dennis Thompson, President of Thompson Truck & Trailer, Inc.

Thompson Truck & Trailer, Inc. is a TrueNorth client and full-service commercial truck dealership. With 11 locations and 300+ employees, the company sought to adopt a risk management plan that would shift mindsets and influence all aspects of the organization. Over the course of one year, TrueNorth's risk management solutions team worked closely with Thompson leadership to implement key strategies to generate significant results. 

Thompson's success reinforces Edington's approach. By applying his five pillars, TrueNorth and Thompson were able to create and sustain measurable change throughout the organization. 

2010 - 2013 (Before) 2014 - 2018 (After)
Ad hoc safety program Structured safety program
Lacking safety synergies "Safety first" mindset
Undefined safety culture Measured safety culture + awareness campaigns
25 lost time accidents 3 lost time accidents
93 workers' compensation claims           22 workers' compensation claims
$1,148,689 in filed claims $94,043 in filed claims


As evidenced by the data above, Thompson Truck & Trailer, Inc. channels employee engagement to create a dynamic safety program and drastically lower their number of workplace accidents. Their adoption demonstrates that a safe culture can engage employees, keep them safe, and will continue to grow to meet the company's evolving needs. 


All too often, organizations adopt a static safety program and wonder why it fails to yield results. A true commitment to safety must be a shared effort and approach - one that spans beyond the responsibilities assigned to the organization's safety or risk manager. With support from leadership, many organizations can adopt a culture of safety that will provide lasting value for years to come. 

TrueNorth's consultative approach helps our clients and their employees improve processes and achieve results. We do this by instilling a culture that encourages people to leave their jobs in the same or better condition than when they arrived that morning. Contact our team to learn more about our unique approach to risk management. 

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Sources Cited: 

Edington, D. (2009). Zero trends: health as a serious economic strategy. Ann Arbor, MI: Health Management Research Center.

This publication has been prepared by TrueNorth Risk Management, a division of TrueNorth Companies, L.C. and is intended for informational purposes only. Transmission of the information is not intended to create, and does not constitute, a client relationship with TrueNorth Companies. You should not act upon this information without seeking professional counsel. The information herein is provided only as general information which may or may not reflect the most current developments of loss control. This publication is not a contract and does not amend, modify, or change any insurance policy you may have with an insurance carrier.

About Author

In addition to helpful weekly guidance on home and auto, TrueNorth provides a number of insurance options to protect your family from risk. For information on a home or auto quote, visit or call us at (319) 739-1277. We'd like nothing more than to help safeguard the things that matter most to you. 

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