Bluewire LLC Completes 3 Million Dollar Seed Round with Significant Investment by Leader in Transportation Risk Management, TrueNorth Companies

posted by TrueNorth Companies on Friday, October 21, 2022

Bluewire LLC, a cutting-edge AI Software as a Service (SaaS) company, announces the closure of its initial $3M seed round with a significant investment from TrueNorth Companies, L.C. The investment also names TrueNorth Principal and Practice Leader, Bill Zenk to the Bluewire Board of Directors. 

Bluewire launched its Motor Carrier Subscription service in March of 2022, to provide motor carriers with a strategic defense against reputation-damaging false narratives leading to nuclear verdict settlements. In October of 2022, Bluewire launched the Bluewire GAP Score Report, allowing trucking insurance firms, defense firms, and industry suppliers, to proactively understand where a motor carrier’s vulnerabilities exist before a crash.

Industry-wide, the Bluewire GAP Score Report enables the trucking industry with the information required to collectively minimize the threat of nuclear verdict attacks on all 780,000 interstate motor carriers.

 "We’re excited to complete our seed round as outlined in our business plan." Steve Bryan, Co-Founder and Chief Executive Officer at Bluewire, said, "From the onset, we’ve formed an agile company, delivered our products on time, and exceeded our revenue numbers. We are proud to align ourselves with TrueNorth Companies and look forward to solving this difficult problem for the industry."

Investor TrueNorth is a risk management and insurance brokerage firm with a nationally recognized transportation industry focus. The company’s alliance with Bluewire will allow deeper data analytics into assessing risk.

“At TrueNorth, we are resourceful - meaning we’re always looking for opportunities to solve problems and offer support to our clients,” said Trent Tillman, TrueNorth President. “Aligning with Bluewire as a client, and now as an investor, allows us to double down on our purpose to create value. This type of collaboration excites us, as TrueNorth continues to find new ways to provide solutions beyond the policy.”


TrueNorth Companies, L.C. is a closely held, privately held risk management services and insurance brokerage firm with a nationally recognized transportation industry focus. TrueNorth’s mission is to assist transportation companies and their people with protecting and maximizing assets, resources and opportunities. Headquartered in Cedar Rapids, IA, with offices in Iowa, Illinois, and Colorado, TrueNorth is driven by approximately 550 colleagues located across the nation. Learn more at


Founded in 2021, Bluewire LLC is headquartered in Government Camp, OR. A first-of-its-kind subscription service, Bluewire is a cutting-edge AI Software as a Service (SaaS) company designed to provide motor carriers and their insurance partners with a scientific, data-driven methodology for protection against the vulnerabilities that lead to reputation damaging false narratives. For more information, visit